The word ‘ sensory’ has its roots in the Latin ‘ sensorius’ and therefore, sensory testing or sensory evaluation implies the scientific branch that evaluates consumer products by analysing them on the basis of human senses ( sight, smell, touch, taste and hearing. The human senses act as a basic measurement tool for the analysis of various food , beverage and household items. The products are tested on groups of human assessors and accordingly their responses are recorded. The prerequisites for the success of sensory evaluation include regular training, set of standard methods, statistical analysis of results and performance level of the testers along with a standardisation of terms.
Sensory evaluation is divided into three basic categories – hedonistic, comparative and descriptive testing. Hedonistic tests help to determine the consumer behaviour and are employed within the limit of consumer tests. Comparative and descriptive sensory tests are regarded as ‘expert tests’ for they can only be performed with the help of trained personnels. These two have the ability to extract every minute detail about the individual products.
Sensory evaluation is of prime importance because it can be applied to check:
wide range of existing food and beverage products
consumer response to a particular product
test kitchen sample for betterment
that the final product matches the original specifications
Sensory testing is essential for ensuring quality and therefore, brands need to make sure that their products pass sensory evaluation before they are launched in the market. The testing will involve everything beginning from the look and texture to the smell and touch of the product. In case a particular product, be it any kind of food or beverage or household product fails to meet the criteria of the set of standards, it would mean that it is not fit for the human body. As a result, it will not be considered appropriate to be released in the market. To put it in simple words, sensory testing has become an accepted method of acquiring feedback on a product.
Sensory evaluation has a direct relation on the quality and therefore, acts a major factor in determining the success or failure of a particular item. Passing the sensory test is definitely a must for every organisation that is operating in the food and beverage industry. This would also reflect the response of the target audience on the particular product. If your brand passes the sensory test, it will also add an extra feather to your cap as this will automatically have a positive impact on your image.
Abiding by the standards of quality check that sensory testing has set, companies will be able to boost their quality. Every top class establishment and manufacturer employ the technique of sensory evaluation in order to keep a check on their quality for their aim is to earn customer satisfaction by delivering quality. This shows that sensory testing also plays a crucial role in helping brands achieve success in their respective fields. Thus, sensory testing is not just important for ensuring the quality of the product, also helps companies in achieving a brand name.
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